Earlier today, Trace and the Mastercard Foundation launched Trace Academia (TraceAcademia.com), a free, interactive, mobile-based learning app that aims to empower 26 million young Africans with on-demand skills training and relevant to the market. Trace Academia is available on Android and iOS and has already been successfully tested in 4 African countries. Users can access courses in one of two languages: English and French. Portuguese lessons will soon be launched. Learning content will include technical courses relevant to 15 different industries – including courses in energy, beauty, fashion, DIY, digital marketing, hospitality, creative arts, journalism, film and technology – as well as more broadly relevant courses, such as entrepreneurship, public speaking and personal well-being. Each course featured on the app has been designed in conjunction with an industry-leading organization to ensure its relevance to employers and the job market.
“Our courses and certificates are created in partnership with influential players in industry, government and the not-for-profit sector. This free and easy-to-use app aims to equip 26 million young Africans by 2026 with the skills they need to find or create jobs and the opportunities to kick-start their careers. I firmly believe that their current situation should never be an obstacle to their successsaid Olivier Laouchez, co-founder and executive chairman of Trace.
“Two things are particularly exciting about Trace Academia. First, the platform gives young people flexibility and full control over their learning. Users can learn at their own pace, at their own pace, and customize their journey based on demands. emerging challenges they face as they navigate the world of work.Secondly, the courses are deeply practical and designed in conjunction with market-leading organizations to ensure they are industry-relevant.
“The Mastercard Foundation is pleased to support this platform as part of our Young Africa Works strategy to enable 30 million young people to access dignified and fulfilling work by 2030,” said Peter Materu, director of programs at the Mastercard Foundation.
The new platform represents an important contribution to the youth employment agenda in Africa. As the youngest continent in the world, with nearly 65% of its population under the age of 25, Africa is home to the workforce of tomorrow, and with the right skills and opportunities, young people will be the continent’s greatest drivers of transformation.
Distributed by APO Group on behalf of Trace Academia.
Managing Director, Trace Academia
+33 7 71 64 02 03
Contact Mastercard Foundation:
Manager, Executive Communications
+254 785 432 111
Launched in 2003 following the acquisition of the print magazine of the same name, Trace is a global multimedia platform dedicated to hip-hop and Afro-centric cultures and the empowerment of young people, women and creators. Trace engages with over 350 million fans in 180 countries, including 290 million fans in Africa.
Trace Academia is available for free download on iOS (https://apple.co/3L7GEUU) and Android (https://bit.ly/3k1NL5E). Tracking: https://bit.ly/36zTAnz
About The Mastercard Foundation:
The Mastercard Foundation works with visionary organizations to enable young people in Africa and Indigenous communities in Canada to access dignified and fulfilling work. It is one of the largest private foundations in the world whose mission is to advance learning and promote financial inclusion to create an inclusive and equitable world. The Foundation was created by Mastercard in 2006 as an independent organization with its own board and management.
For more information on the Foundation, visit: www.MastercardFdn.org
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