Tata Studi e-learning app launches first campaign for CBSE students


NEW DELHI: E-learning app Tata Studi has launched its first campaign positioning the platform as an ideal extra-curricular coach that helps students build solid foundational learning concepts.

Studi, part of the Tata Group, launched two years ago and was in beta testing mode. The platform was soft-launched in select schools six months ago and is now officially launched for the public. Tata Studi will initially be available to CBSE students for class 1-8. It will further expand its services to students in grades 9 and 10 over the next two months.

To promote the platform, digital marketing agency Gozoop was asked to create a campaign called “Padne Ka Sahi Tareeka” (the right way to study) which highlights the functionality of the app and positions it as a coach virtual reality that every child needs. . He highlights how the platform helps young students to become independent learners.

The movie talks about features like scientific learning method, systematic progress reports, and structured reviews. Adaptive Studi curriculum mapped content and spaced practice will also be featured in the campaign series.

Sachin Torne, Head – B2C, Tata ClassEdge, said: “We want to enable students to plan and schedule their studies in different subjects, to learn systematically instead of cramming and rote learning and using strategies effective study methods to face exams with confidence.”

The campaign was published on electronic and online platforms.

Megha Ahuja, Group Director – Brand Communications, Gozoop said the campaign builds on the key idea that parents want their children to be more independent in their studies.

“They want them to experience more and be inspired. Studi is a way to achieve that – a virtual coach in the child’s life where he/she can learn concepts that last a long time. This campaign will capture many stories of this type and will trace the trajectories of children and parents who can benefit from edutech learning in the right way,” she added.

Studi is part of educational technology solutions provider Tata ClassEdge, which operates in 2,000 schools across various states in India. It claims to work with over 1,25,000 teachers and over 1.5 million students across the country.

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