SEMRush founders back language-learning app with $2.7 million

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More Tongue apps reflect the same methodology used in a classroom, which demonstrates catastrophic failure rates in learning a new Tongue: nearly 99.5% fail to speak fluently, while apps like Duolingo only have success rates that mirror traditional classroom learning.

Cash it in, Tongue learning application E.W.A. raised $2.7 million. The round saw the participation of Oleg Shchegolev and Dmitry Melnikov, the founders of SEMRush and was joined by Day One Ventures, Elysium, Marat Kichikov, co-founder of Bitfury; Mark Vranesh, former CFO of Zynga; Jeff Shouger, former CFO of Niantic; and more. The new capital would be used to expand its product offerings.

Launched in 2018 by Max Korneev, Stepan Nikitin, Anton Aleshkevich and Stas Morozov, the platform uses clips and memes from real-world movies, TV shows, books and games to create Tongue entertaining and effective learning, also raised ARR$32.4 million while fully seeded.

Max Korneev, co-founder and CEO of EWA, said, “EWA’s use of real-world video, audio and text is a great solution to ensure users can quickly learn and enjoy the pronunciation, idioms, and complex speech articles that take years to master from a textbook.Plus, being immersed in real-world conversations from TV shows and book passages that users are already familiar with conjures up emotional connections between the subject they are learning and their contextual memories, thus reinforcing the learning.

So how does the app work? When a user first signs up for EWA, they interact with a chatbot to describe their learning style and favorite content (books, movies, memes, etc.). Then they are taken directly to lessons based on real content. For example: a user can learn to say: “Where is the toilet?” By watching a clip from a famous movie, which teaches correct pronunciation and intonation rather than hearing a robot or studio voice speaking slowly, users learn from the start how the new languages work in the real world.

the application amassed over 51 million downloads and 3.5 million monthly active users with an annual run rate of $32.4 million, while fully seeded.

EWA has built millions of followers on Instagram, TikTok and Facebook to bring Tongue learn popular channels and ultimately help users quickly master new languagesincluding English, Spanish, French, German and Italian.

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