Mastercard Foundation and Trace launch free learning app to reach 26 million young Africans


The Mastercard Foundation and Trace have launched Trace Academia, a free, interactive, mobile-based learning app that aims to empower 26 million young Africans with in-demand, market-relevant skills.
The free mobile app, Trace Academia, will feature course content and features developed by Trace and a coalition of leading companies and organizations such as Google, L’Oreal Foundation, Visa, Afreximbank, Minister of Finances of France and the African Union, among others.

Trace Academia is available on Android and iOS and has already been successfully tested in four African countries. Users can access courses in one of two languages: English and French. Portuguese lessons will soon be launched.

Learning content will include technical courses relevant to 15 different industries, including courses in energy, beauty, fashion, DIY, digital marketing, hospitality, creative arts, journalism, film and technology, as well as more broadly relevant courses, such as entrepreneurship, public speaking, and personal well-being. Each course featured on the app has been designed in conjunction with an industry-leading organization to ensure its relevance to employers and the job market.

“Our courses and certificates are created in partnership with influential players in industry, government and the not-for-profit sector. This free and easy-to-use app aims to equip 26 million young Africans by 2026 with the skills they need to find or create a job, and the opportunities to kick-start their careers. I firmly believe that their current situation should never be an obstacle to their success,” said Olivier Laouchez, co-founder and executive chairman of Trace.

Learners learn at their own pace

“Two things are particularly exciting about Trace Academia. First, the platform gives young people flexibility and full control over their learning. Users can learn at their own pace, at their own pace, and customize their journey based on demands. emerging challenges they face as they navigate the world of work.Secondly, the courses are deeply practical and designed in conjunction with market-leading organizations to ensure they are industry-relevant.

“The Mastercard Foundation is pleased to support this platform as part of our Young Africa Works strategy to enable 30 million young people to access dignified and fulfilling work by 2030,” said Peter Materu, Program Director to the Mastercard Foundation.

The new platform represents an important contribution to the youth employment agenda in Africa. As the youngest continent in the world, with nearly 65% ​​of its population under the age of 25, Africa is home to the workforce of tomorrow, and with the right skills and opportunities, young people will be the the continent’s greatest drivers of transformation.

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