Launch of Start for Life, the new home learning environment campaign


Launch of Start for Life

We are working with the Department of Education and the Department of Health as a key delivery partner in their new Start for Life campaign. Start for Life is designed to encourage parents to talk, play and read more with their children, developing their communication, language and literacy skills before they start school.

We know that parents want the best for their children, but don’t always have the skills, confidence and resources to know how to support their children’s literacy at home. That’s why we use our learning and expertise to empower parents across the country to have a lasting impact on the lives of their children.

This user-friendly and engaging campaign promotes the benefits of chatting, reading and playing with children.

Start for Life includes simple activities that parents can do at home during daily routines. Like the work of the National Literacy Trust, it reassures parents that it’s the little things parents can do every day that will help children learn. You can chat, play or read with your child on the way to the nursery, on public transport, while you are preparing a meal or even in the supermarket.

It builds on the success of our local Hungry Little Minds campaign, which has already had a significant impact in 12 regions across the country: Newcastle-upon-Tyne, Middlesbrough, Manchester, The Wirral, North Yorkshire Coast, Doncaster, Birmingham, Country black, Peterborough, Swindon, Croydon and Cornwall.

In each region, we will support early years settings and our community partners to reach parents living in disadvantaged areas with messages, tools and resources. We will provide families with opportunities and experiences that stimulate and enable these important activities.

We will use the learning from our work in the field, enabling institutions to strengthen their offer and help families improve the learning environment at home.

Parents can visit start for life to find tips and activities to help support their child’s development and find additional support in their area.


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