Language learning app challenges Pinoys to translate an icon

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Duolingo, the world’s #1 language learning platform and the world’s most downloaded educational app, is bringing the fun of learning a new language to the Philippines with the launch of the English Course for Tagalog Speakers.

It’s through the newly launched activity, Duolingo Duet – a public challenge to translate and sing nothing less than the iconic song “Äwitin Mo At Isasayaw Ko” into English on TikTok. Duolingo recognizes that even though Filipinos are already fluent in English, there are still those who barely have access to language learning.

Duolingo Duet reflects the brand’s fun and quirky tone. Duolingo is known for helping learners learn a language through gamification – the app keeps users engaged as they learn, as they participate in leaderboards, maintain streaks, earn points, level up, and even get virtual currency.

Duolingo’s lessons are built with engaging visuals, habit-building reminders, and “small size” packaged lessons, meaning you can take lessons on the go in as little as 5 minutes at a time.

According to Duolingo Marketing Director Haina Xiang, “The Philippines shows a strong interest in language learning.” In 2021 alone, Philippines Monthly Active Users (MAUs) grew by 32% YoY, which is higher than Duolingo’s overall global MAU growth of 10% in 1 year. Interestingly, the peak time of Filipinos on the app is from 9-10pm, with an average usage time of 15 minutes per day.

Xiang added that “in addition to English and popular languages ​​like Japanese and Korean, thousands of Filipinos are also learning man-made languages ​​like Klingon and High Valyrian.”

“The Philippines is one of the most linguistically diverse nations in the world. The appetite to learn grows. Duolingo wants to share the fun by making free language learning more accessible to Filipinos,” concludes Xiang.

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