ICE VOX reorganizes the agenda to offer targeted learning activities


The theme of the ICE VOX agenda for 2022 is “Learning rethought”, with 12 targeted Masterclasses to offer exclusive and actionable information to delegates. The program covers a range of business-critical topics, which will be discussed and explored in detail by a team of leading industry experts.

The The masterclass program will take place on February 1 and 2, following the ICE VOX World Regulatory Briefing and International Casino Conference, January 31.

ICE VOX (January 31 – February 2) is part of an international game celebration week taking place at ExCeL which also features the ICE London exhibition (February 1-3) and IGB London Affiliate (February 2-5).

“After consulting our community of stakeholders, the challenge has been to deliver the exceptional content for which ICE VOX is famous, but in a more user-friendly and flexible format.” Pooja Samani, Production Manager for Clarion Gaming, Explain. “We have worked to create a focused program that allows delegates to select and participate in more intimate discussions that delve into the details of key business issues, without interfering with their exhibition and trade show schedule. This way, they can fully participate in the entire London experience. Providing focused topics with a targeted audience rather than general content has been the driving force behind the new program. “

“To facilitate this, the traditional conference streams for the World Regulatory Briefing and the International Casino Conference will be held as one-day events on Monday, January 31. That way it doesn’t take away from delegates’ time in the lounge when the exhibition opens on Tuesday February 1, ”he added.

On Tuesday February 1 and Wednesday February 2, delegates can then select the most relevant masterclass and access more than three hours of discussion and learning behind closed doors, according to Samani.

In addition, speakers and ICE VOX attendees will have access to a revamped VIP networking experience in the new World Pavilion space, with access reserved only to speakers, participants and their guests. This gives attendees the opportunity to meet and meet the “who’s who” of the industry in ICE VOX, helping to screen ICE attendees’ networking opportunities at the show.

Each of the 12 Masterclasses of the program from February 1 to 2 was capped at 50 participants to facilitate more useful discussions.

They include a “Learn” section enlighten participants on proven business models and frameworks; “Spots”, which present examples of good practice case studies; and ” Shared experience‘, which will allow participants and speakers to engage in interactive tasks and discussions.

Masterclass program on Tuesday February 1:

  1. Land Customer Journey: How Customer Psychology Can Shape Land and Business Experiences
  2. Online Customer Journey: Transform Your Team’s Operations to Produce an Improved Customer Experience
  3. Safer play: effective interaction and intervention
  4. Masterclass in the United States: a model for effective relations between regulators and operators
  5. Customer acquisition: Successfully structuring partnerships
  6. Global Market Roundtables

    Masterclass program on Wednesday February 2

  7. Digital transformation of the casino room: creating the next-generation contactless experience
  8. Vertical integration: how to successfully leverage a full product portfolio
  9. Reputation management masterclass: Anatomy of a crisis
  10. Creating the Next Starburst: How to Build a Blockbuster Location
  11. Crime, Fraud and Esports: Managing Risk in the Esports Landscape
  12. LatAm Masterclass: operational, strategic and regulatory “musts” for doing business

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