SEATTLE, June 7, 2021 / PRNewswire / – Kadama, the largest educational social media brand and popular learning app Gen-Z, raised a $ 1.7 million Roundtable led by Grishin Robotics after reaching millions of students around the world and peaking App Store ranking # 2 under education. Kadama breaks Generation Z’s stigma towards learning. Students can earn rewards after learning with their friends, get instant help with homework and exams, attend viral events, and engage with the massive 2 million student community that Kadama has built through. TIC Tac, Instagram, and their mobile application.
Founders of Kadama, from left to right: Marwan El-Rukby (co-founder and COO), Amin Shaykho (co-founder and CEO) and Dani Shaykho (co-founder and vice president of product marketing). As American Syrians, the founders of Kadama are directly involved in the educational challenges facing refugees. In addition to breaking the stigma that learning is boring, the Kadama team is committed to making education accessible to all students in need.
A viral video on Kadama’s TikTok showing Dani biting into a raw onion while discussing random apps to help with schoolwork has garnered 4 million views.
When the COVID-19 pandemic struck, Kadama’s Gen-Z founders Amin Sheikh (ex-Apple software engineer), Marwan El-Rukby (ex-analyst Getty Images), and Dani Shaykho (Washington University Computer Science) knew that the two most popular activities for students were online learning and consuming social media content. Realizing that students were looking for fun ways to learn, Kadama began to create a platform immersed in interactive experiences and communities that would appeal to the vibrant interests of Gen Z.
During the pandemic, the consumption of social media by students increased dramatically. “I saw a lot of videos go viral and decided to give it a go. I posted a video and within hours it went viral. I posted another video. It went viral. It went viral. has become clear that if we create a cool, exciting and brand relevant film around learning, we can become the largest educational social media presence ever, â€said Amin Shaykho, CEO of Kadama.
Kadama’s success has attracted many investors, who have said they have “long awaited a disruptive Gen Z marketing strategy through social media.” In just a few months, Kadama racked up half a billion views on TikTok and Instagram, creating viral videos like crunching an onion while sharing school boards. Grishin robotics led Kadama’s $ 1.7 million fundraising round to continue to drive Kadama’s product growth through gamification, short content, and more. In addition, the cycle had a significant participation of Alliance of Angels, Ali Habaj, and others.
“We are delighted to partner with Amin, Marwan and Dani. The past year has made it clear that existing education models are outdated. Kadama exists where Gen Z students are already spending their time: on their phones, on TikTok and on social media. Students are empowered to use Kadama when and where they need it, instead of being forced to rely on tutoring classes led by teachers or parents, â€said Dmitri Grishin, Founder and Managing Partner of Grishin Robotics, who joins Kadama’s Board of Directors.
Kadama engages students beyond the learning environment through viral events such as weekly quizzes and game tournaments, which have brought together tens of thousands of participants. These events are part of Kadama’s product vision to create experiences that break the stigma that learning is boring.
“As a team of students and recent college graduates, we are shocked to see the level of virality and relativity of our brand towards millions of students. We have never seen people our age talking about it. ‘learning apps outside of the classroom,’ Shaykho said.
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SOURCE Kadama
