Extramarks Refreshes Brand Identity With Learning App, Marketing & Advertising News, ET BrandEquity

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Extramarks has announced the launch of its new logo, visual identity and category positioning. At the heart of the branding are new visual assets, including a refreshed logo and the one-stop, “inclusive” learning app solution with a modern approach to digital learning.

The new logo avatar in the form of an airplane symbolizes the brand’s renewed ambition to help students’ dreams take flight through a more personalized, creative and holistic learning experience.

The brand’s color palette is now a darker orange hue, reflecting the vitality children bring, reminiscent of their enthusiasm for learning and their fascination with new concepts.

Ritvik Kulshrestha, CEO of Extramarks, said: “With the onset of the pandemic, the whole edtech category has further evolved and attracted new age learners. It gave us the opportunity to evolve with changing times, reaffirming Extramarks’ commitment to developing inclusive, intuitive and holistic technology-based learning solutions. Our new identity reflects the vitality that children bring, recalls their enthusiasm for learning, their fascination for new concepts. The reboot of our logo and the learning app clearly reflects the value we provide to learners of all age groups: creative, versatile, forward-looking and modern. »

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