Duolingo wants its new math learning app to replace TikTok

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The popular language learning app Duolingo will soon introduce a new math version to help kids learn math in a fun way. This application will be launched in 2022 and will help to learn mathematics at the primary level.

Duolingo founder and CEO Luis von Ahn provided more details about this new venture in an interview with the BBC. He also talked about the goals of this new math variant of Duolingo.

Since kids are the focus of the company’s new venture, von Ahn spoke of the competition Duolingo faces with other free apps. He referenced social media apps like Instagram and TikTok, and their impact on children.

The Duolingo app currently has over 40 million monthly active users

“But the problem with smartphones is that they’re a double-edged sword — they also come with disruptive things, like TikTok,” von Ahn said.

“We could add things that don’t have educational value, just to keep people engaged, but we choose not to.”

Duolingo currently has 40 million monthly users with combined downloads of over 500 million across all platforms.

“We started with language learning because there was this huge need in the world to learn English, which can immediately increase your earning potential, but we always wanted to teach other things” , he said of the new math feature.

The language learning features on Duolingo are designed for people of all ages. However, the next math learning feature is aimed specifically at kids. The company hasn’t said whether the new math app will be provided to individuals or entire schools.

We know this new app will be free, similar to the existing Duolingo service. But it is not known if there will be a premium subscription with additional features. The language learning app generates much of its revenue from premium subscribers and advertisements.

Von Ahn said the decision to stick with the free model generated friction from colleagues and investors. But he acknowledges that this aspect has helped the app grow, mostly through word of mouth.

In August, Duolingo added a new family plan supporting up to six members. It also extended the supported languages ​​with the addition of Japanese, Korean, Russian or Arabic. The app continues to be one of the best interactive sources for learning new languages.

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